In this review:
The past decade has witnessed rapid growth in the popularity of so-called natural and organic personal care products. The growing market has attracted new brands and the increased competition has led to intensified marketing efforts to differentiate products. Consequently, there exists the potential for claims on the labels of personal care products to be overstated or even false, specifically with respect to ingredients, and for necessary labelling requirements to be omitted.
To better inform the selection and recommendation of personal care products, including skin cleansers and moisturisers, this review discusses the different claims that are made on product labels and the standards and regulations that govern product ingredients and labelling. It also discusses consumer concerns around certain ingredients and the potential implications of ingredient substitution.
Download PDF